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Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer quotes,

“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”

Creativity is the base of advertising and branding and what better medium to propel this creativity than video? Many businesses have started using video advertising creatives to create a buzz for their products and brand. Video tends to drive more engagement and the numbers below from a recent survey by Wyzowl says it all.

• 95% of marketers say that video has helped user understanding of product and services 
• 89% of marketers say that it gives good ROI. 
• 84% of consumers purchase a product or service by watching brands’ videos. 
• 92% of marketers believe video is an important part of digital strategy.

Brands are facing immense competition to make themselves heard and are opting for creative video marketing to rise. So what does it take to gain attention? Let’s say, choosing influencers for marketing, video advertising campaigns or teaming up with entertainment franchises like Game of Thrones to rise above the noise. 

We indeed see many ads per day but how many do we recall by night? The odds are you might not recall even four ads seen in the week. People don’t read or see ads of what the brand is selling. They are interested to read or see stories of people that have the same challenges as they do. This is why the visual guide below explains why video advertising is the best advertising choice and businesses should consider incorporating it.

Image Credit: Brid

Power of Video in Creative Advertising

The beginning of the age of video advertising has created a paradigm shift for marketers. As per Forbes, video ads account for more than 35% of total ad spending online.

Different types of websites &#; social media platforms, news organizations, company pages, all are employing video content for their voracious audience consumption. Social media platforms prioritize videos over other forms of content as videos help to build trust and engagement. Therefore, all these trends make it important to nail your online video presence. 

Snapchat leads to be one of the fastest-growing social media platforms based on its video stories and Instagram successfully introduced a similar feature ”Insta Stories”.

YouTube suggests users use over 1 billionhours of video on the site every day in

Online Video is predicted to make up 80% of all internet traffic by

Video Ads are not as Short always and connects through Creative, Personalized Video

Consumers prefer to watch a sec video considering images than read a block with text. However, the most popular video ad length is 30 seconds, and data suggest people are willing to watch a bit longer videos.

Image Credit: Statista

For instance, OYO, one of the world’s largest hotel chains, released a series of ad ‘Raho Mast campaign’ inspired by real-life stories. 

With this video ad campaign, the brand is striking a chord with consumers by providing the best hospitality solution with their standardized and comfortable stay at value for money. The advantage of an extended format is that advertisers get time to explain stories and pull consumers into it.