Playn GO Оголошує Про Інтеграцію З Paddy Power Betfair

An innovative game studio Stakelogic has announced the integration deal with the top-tier UK operator Paddy Power Betfair. The deal has been designed to strengthen the studio&#;s reputation of a premium provider of unique online slot games, as well as to reinforce the Paddy&#;s superior position in the UK iGaming market.

Huge Milestone:

The UK deal marking the greatest provider’s achievement to date will enable Paddy Power to access the Stakelogic’s library of exquisite slot games and up-to-date video slots and make these available to UK players across various domicile platforms. As Stakelogic boasts of the most engaging and thrilling content in the market, these platforms may become the preferred destinations for another gaming pilgrimage.

Diversified Approach:

The Stakelogic&#;s content supply has been carefully prepared for the purpose. The studio uses the diversified approach to ensure that all player requirements are met and the market position secured. Therefore the players will be able to choose between the developer&#;s recognizable classic slots with fruit symbols and the cutting-edge developments like 7s BARs and Bells. In any case, players will have a chance to take advantage of the familiar game play to indulge into an explosive action using features like Wilds, Multipliers, and Free Spins.

Cutting-Edge Content:

Player experience will be boosted with the state-of-the-art visual and sound effects, as well as attractive bonuses and the win potential offered by titles like Money Track 1 and 2, Treasures of Ra, Spartans vs Zombies Megaways, Greedy Fox, etc. Also, Stakelogic&#;s casino games will ramp up the excitement when the features like the Super Stake and Spin to Win are triggered.

Super Stake may effectively double the player&#;s bet and trigger bonus rounds with multiple winning combinations while Spin to Win feature spins a live prize wheel for the same purpose.

Quality Testament:

Commenting on the deal, Olga Bajela, CCO at Stakelogic, said: “This is absolutely one of our most significant integrations to date. Paddy Power Betfair needs no introduction and is one of the biggest operators in the business. That our games are now live with these renowned brands is a testament to the quality of our classic and video slots, and proof that they are in high demand in core markets such as the UK.&#;

Bajela added:&#;We look forward to seeing Paddy Power and Betfair players experience the thrill, anticipation, excitement and fun that we have built into each of our games for the first time.”

At the heart of any successful gaming platform is a database that maintains % uptime, scales in real time to handle millions of users, and provides users with a responsive and personalized experience across all of their devices. Customers today have little patience for delays when betting or using mobile apps. They expect to have the ability to place their bets, utilize promotions and rewards, and receive their payouts in near real-time.

This is why gaming and betting companies choose Couchbase as they move away from monolithic solutions to microservice-based architectures, focusing on building engaging, responsive, and scalable applications.

Paddy Power Betfair is one of the world’s largest global sports betting, gaming, and entertainment providers, with over 18 million customers worldwide. The company built a system for creating promotions with the goal of taking personalization and real-time experiences to the next level for over 7 million active customers. Today the platform powers three brands: Paddy Power, Betfair, and FanDuel, and it will be extended to additional brands in the near future.

Handling traffic spikes and unique market requirements

Paddy Power Betfair knew that designing an application with a better real-time experience would improve customer satisfaction and increase acquisition and retention rates. The primary challenge was that their platform regularly experienced massive traffic spikes from millions of users, especially during popular sports events. For example, their Bettor Exchange product alone generates more daily transactions than all the European stock exchanges combined.

Another challenge was operating across many markets, each with unique requirements. Different teams need to be able to control their own development, deployment, and scaling without having to coordinate their changes with the teams in the other markets.

Paddy Power Betfair previously used Oracle for their platform, but adapting it to work for object-oriented languages, high scalability, and continuous deliverability was too complicated and expensive. The company moved many applications to Cassandra and Memcached for the benefits of NoSQL, but those two databases failed to meet expectations. The company pivoted once again, and this time successfully consolidated their NoSQL on Couchbase.

Powering complex promotional interactions and customer rewards

Couchbase’s flexible NoSQL modeling has made it easier for Paddy Power to track activity – including deposits, bets, and other interactions – across the promotional platform to help provide a superior user experience. Some of the more complex interactions supported include prize ladders (increased rewards for additional bets) and the awarding of prize-drawing tickets based on participation in promotions.

For example, a single sports competition often triggers a payout to hundreds of thousands of customers in a short time. Before adopting Couchbase, a massive spike in events would overtax the processing power of the database and slow down the payouts. Now when a spike is detected, a large number of the transactions are transferred from one Couchbase data center to the other, taking advantage of all of Couchbase’s processing power at once.

Since adopting Couchbase, Paddy Power Betfair has seen improved performance, flexibility, and scalability of its NoSQL deployments while gaining the ability to process over K events in 3 minutes for more than 7 million active customers. The data replication features keep data integrity and performance top notch, processing over 1 million transactions per second.