Основная задача нашей компании – создание высокоэффективных решений в сфере систем запирания. Мы занимаемся созданием технологичных и высоконадежных решений для комплексной безопасности Вашего объекта по лучшим мировым стандартам от ведущих производителей с мировым именем: для квартиры или загородного дома, крупного завода или сети магазинов, офиса компании или бизнес-центра, отеля, мини-отеля или гостиничной сети. Наши специалисты всегда готовы создать системы запирания, максимально адаптированные для условий применения конкретного заказчика.
Наши офисы и филиалы:
Доставка по всей России.
В числе наших партнеров мировые производители систем запирания и безопасности:
Nilüfer, 16140, Turkey
Dumlupınar Mahallesi, Atatürk Caddesi, Görükle, 16285, Turkey
Dumlupınar Mh. Mehtap Sk. No: 1 / B Nilüfer, Bursa, 16110, Turkey
Gürler Cad. Sıla Apt. No:87/12, Bursa, 16130, Turkey
Karaman mahallesi Kafkas sokak No :21 Nilüfer / BURSA, Bursa, 16130, Turkey
Esentepe Mah., Kestel, 16450, Turkey
Gemlik, 16600, Turkey
İstiklal Caddesi N60, Gemlik, 16600, Turkey
Orhangazi, Orhangazi, 16800, Turkey
Cengiz Koçal Caddesi No:31/A, Yalova, 77100, Turkey
MERKEZ ŞUBE Turgutalp Mahallesi İstiklal Caddesi No:5 İnegöl / BURSA (Belediye Meydanı), Inegol, 16400, Turkey
KEMALPAŞA MAHALLESİ KÜLTÜRPARK ALANI LUNAPARK (ATRİUM EĞLENCE MERKEZİ) İNEGÖL, 16400 Inegol, Turkey, Bursa, 16400, Turkey
Tuzla Sahil, Tuzla, 34940, Turkey
Tuzla Sahil, Istanbul, 34940, Turkey
Pizza Lazza, Maltepe, 34843, Turkey
Maltepe, 34843, Turkey
Maltepe, 34843, Turkey
İstanbul caddesi no67 Yeşilyurt, Istanbul, Turkey
Yeni Mahalle Pamukkale sokak Kent plus C blok No:17 Havuz Cafe, Kartal, 34880, Turkey
Nişantaşı / Ataköy Marina/ Caddebostan, Istanbul, 34360, Turkey
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants. McDonalds primarily sells burgers, happy meals, french fries, breakfast items, soft drinks and shakes. McDonald's in India is a Joint-Venture (JV) partnership run by Indians. one with Connaught Plaza Restaurants Pvt. Ltd. and another with Hard Castle Restaurants Pvt. Ltd. McDonald's has a network of over 169 restaurants across the country, with its first restaurant launch way back in 1996.
special offers like Happy meals and also provide its premises for Birthday parties.
USP - Quality, Service, and Cleanliness & Value for money products.
Mcdelivery 66 000 666 Home delivery number Drive Thru place an order on first counter, collect order from second counter and race off VIP Drive Thru Their Mascot Ronald Mcdonald (Chief Happiness Officer) is also an example that makes it customer catering.
STP (Segmentation)
McDonalds market segmented on the basis of Demographic Factors; On the basis of income level
Urban market as a profitable segment Target people with high income levels On the basis of Age
Targeting
Products like McVeggie, McChicken, Mcspicy young population between 14-20 looking for tasty and quick to serve food. Value & Happy meals - Families and friends looking to spend time quality time with quality food.
Taget Segment
Teenager Urban Consumer Family with Children
Positioning
McDonalds has always focused on the younger generation & family to strengthn its Brand.
Wants to convey that their product is of really good taste and better quality Focus on Price structure to covey economical, affordable prices & amiable environment. McDonalds mein hai kuch baat I M LOVING IT ,Har Chotti Khushi Ka Celebration -taglines to attract customers. Local Vegetarian Menu: In India, McDonalds No pork or beef-based products. Menu more than 50 per cent vegetarian.
4P's - Product
Burgers (Veg and Non Veg) - McVeggie, McChicken, Mac Aloo Tikki Happy Meals Veg Pizza McPuff, McVeggie Meal, McChicken Meal (with Toys) Spicy Delights McSpicy Chicken, Big Spicy Chicken Wrap Happy Price Menu - Potato Wedges, Coke Float, salad sandwich Beverages Caf Mocha, Cold Coffee, Hot Chocolate, Tea and Coke Deserts Mcswirl, Soft Serve, Mcshake
Price
McDonalds followed Market Penetrating Strategy - capture huge market share with its low Priced, value menu & tasty Products. Veg burgers are between Rs25 to Rs48(approx.) Non veg Rs35, Paneer Salsa Wrap is at Rs45-50 price. French fries priced at Rs40, Rs35 potato wedges. Survey - 50 people out of 100 find McDonalds products economically priced with 45 going with Moderate priced and very few (5) judged it to be Expensive.
McDonalds is always right around the corner Excellent supply chain & distribution system. Contacts with local suppliers, distributors specialised nursery, agricultural experts, precooling room, cold room for handling, and refrigerated truck for transportation.
Promotion Strategy
Introducing New Products, Maintain the McDonalds brand Make consumer aware of Economic Prices
Taglines like You deserve a break today, so get up and get away to McDonalds, Aap Ke zamane main, Baap ke zamane ke Daam & Im Loving it.
SWOT Analysis
STRENGTHS:
Strong brand worlds leading food service retailer, 169 Stores in India strengthens on its food safety, hygiene and quality standards. Supply chain Excellent supply chain & distribution system.Tie up with local suppliers and distributors. Customer thinking Low depth and width of the product Products almost same in nature.
WEAKNESSES:
McDonalds has an opportunity to launch Morning Meals (Breakfast). Enter into the breakfast culture in India. Entry into small states and towns small cities and towns such as Uttar Pradesh (UP), Bihar, some southern areas of India. High competition existing in the market Competition from Dominos Pizza, Papa Johns, Nirulas and KFC. Changing customer lifestyle and taste
THREATS:
Competition
KFC still not able to establish fully, seen as a chicken only restaurant. McDonalds is placed well - Appeal to the majority of the Indian population. McDonalds has a wider variety of products starting from as low as Rs25, while KFC is priced higher. McDonalds non-veg variety compared to KFC 169 restaurants in India while KFC has presence only in limited areas especially the metro cities.
Conclusion
Not a burger company serving people, a people company serving burgers. Respect for Indian culture, menu based on taste and Preference of the customer. Quality, Service, and Cleanliness & Value for money products Rating of 4/5 (survey) on customer serive. Good mix of 4P's for effective marketing.
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