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Continued from: www.flickr.com/photos/42093313@N00/52649997760/in/datepos...

 

The Seed of Tauba

 

أسْتَغْفِرُ اللهَ رَبي مِنْ كُلِ ذَنبٍ

وَأتُوبُ إلَيهِ

 

I ask forgiveness of my sins from Allah who is my Lord

and I turn towards Him.

 

توبوا من ذنوبكم و سوء أدبكم

هذه التوبة غرسي في أرض قلوبكم بناء أبنيه عندكم،

أنقض بناء الشيطان

و أبن بناء الرحمن

و ألحقكم بمولاكم و ربكم عزوجل

 

“Repent for your misdeeds and your inappropriate regard!

This repentance is my seed in the soil of your hearts

so that I will make the foundation of a building for you.

I will demolish the building of Shaitaan

and make a building of Allah Ar Rahman

and I will make you rejoin with your Maula and Rabb, your Master

and your Lord, Exalted is His Majesty.”

Ghaus Pak (ra)

 

Ahmed Javaid Sahib had said that identifying flaws and shortcoming of character and behaviour were essential. Just identify them, he had said. I realized why the emphasis on the exercise was heavy.

 

From that identification by the aql to make disappear ignorance of one’s own self would follow remorse. It would be inevitable. At least for the person who might reflect truthfully on how that feature of their personality had come as an obstacle between them and their Lord.

 

From that regret would be expressed tauba. The repentance would ask, insist, of forgiveness. A prayer would be uttered. A dua would save the day!

 

Only days ago I had come across one of the most powerful verses around forgiveness. Giving it was truly Allah Al Ghaffar’s Declaration of love as well as mercy. The former was for His Love (salutations and greetings upon the Mercy of the Universe by His Lord of the Universe). The latter was for his enemies. For it was offered before it was asked for!

 

First Subhanahu said He wouldn’t destroy them whilst Nabi Kareem (salutations and greetings upon Ar Rauf by Allah Ar Rauf) was amidst them even though that is what they deserved for rejecting him. A trial for them would become a trial for him. Instead then He would grant them leeway because they might seek forgiveness and so He would forgive them.

 

وَمَا كَانَ ٱللَّهُ لِیُعَذِّبَهُمۡ وَأَنتَ فِیهِمۡۚ

وَمَا كَانَ ٱللَّهُ مُعَذِّبَهُمۡ وَهُمۡ یَسۡتَغۡفِرُونَ

 

But Allah will not punish them while you (are) among them,

Allah will not punish them while they seek forgiveness.

Surah Al Anfal, Verse 33

 

Tafseer e Jilani

 

Wa ma kana Allahu li-yuaddibahum: And Allah has nothing to gain from punishing them, although they were deserving of intense punishment and an exemplary chastisement and destruction complete because of their refuting you and rejecting your Book…

 

Wa anta fi-him: whilst you are among them meaning that as long as you are among them and in their midst and in their places, then if Allah punished them, certainly it would afflict you like it would afflict them…

 

Wa: and if it became possible that We would choose you and save you in the moment of punishing them…

 

Ma kana Allahu mu’addibahum: Allah will still not punish them and will not intend to torment them and uproot them…

 

Wa hum yastaghfiroon: while they are supplicating before Him for forgiveness i.e. it is expected from them, despite their opposing imaan, faith that they might seek forgiveness in the future, unlike those nations who were destroyed before (because they would not ask for forgiveness ever).

 

It was extraordinary!

 

The Quran says that Subhanahu creates veils between Man and his heart when he is disobedient:

 

وَٱعْلَمُوٓا۟ أَنَّ ٱللَّهَ يَحُولُ بَيْنَ ٱلْمَرْءِ وَقَلْبِهِۦ

وَأَنَّهُۥٓ إِلَيْهِ تُحْشَرُونَ

 

And know that Allah comes between Man and his heart,

and that to Him you will be gathered.

Surah Al Anfal, Verse 24

 

Wa’lamo annallaha: And be certain that Allah Al Muttali’u, The Perfect Informer, who knows what is hidden in His Servants…

 

Yahoolu: diverts and creates an envelope…

 

Bayna al mar’ay: between Man, the one who has structured himself in a human skeleton, which is specific upon on the fixture of true balance…

 

Wa qalbihi: and his qalb, the Seat of Recognition within the heart, which encompasses within it Allah Al Haqq, The Truth who is Allah Al Munazza, The One Purified of all, free of being imprisoned, and Allah Al Mubri’o, The One Above Everything in being encompassed or in any limitation, (He creates between Man and his qalb) many veils.

 

So these veils and coverings always remain, hanging, between Man and his qalb, so the scent of love and closeness cannot reach him, that scent which is Al Muwaddi’, which leads towards fana, dissolution which results in baqa, everlastingness.

 

And this opening of the doors of Divine Love and Closeness is received only with ikhlas, sincerity, and tasleem, surrender and tafweed, submission and tawakkal, reliance and tabbattal, detachment and Tauheed Al Musqit, One-ness which makes drop everything extra.

 

Wa: And over all…

 

Annahu: Indeed, He…

 

Ilayhi: towards him, Subhanahu and no one else but Him, will rise the shadows in dissolution and will rise the invalid tangibles…

 

Tuhsharoon: gathered, returned like shadows return to the Creator of Shadows.

 

That was my favourite image of myself, being a shadow returning to the Creator of Shadows.

 

Each choice was like a road that had a fork in it. Even when it overtly seemed like there was no option. One path was always of obedience to the nafs and Shaitaan, the other to hear and answer the call of the one sent to teach as the guide, the warner, the witness, the bringer of glad tidings, the sun lit; Nabi Kareem, who Ghaus Pak (ra) calls Al Mazhar Al Ilahaya Az Zaati, the appearance of the Essence of The Divine.

 

He, who was Allah’s Jamaal, Beauty (Allah Al Jameel pours his greetings and salutations upon him and his family) was the only one for whom Subhanahu deliberately uses a verb (singular when the dual exists in Arabic) in the Quran so as to render them one and not two when it came to the invitation towards His Tauheed, His One-ness.

 

“Because the calling of the Rasool (peace be upon him and his family) is in fact the calling of Allah Al Haqq…”

 

‏يَٓأَيُّهَا ٱلَّذِينَ ءَامَنُوا۟ ٱسْتَجِيبُوا۟ لِلَّهِ وَلِلرَّسُولِ إِذَا دَعَاكُمْ لِمَا يُحْيِيكُمْ ‎

 

O you who believe!

Respond to Allah and His Messenger when he calls you to what gives you life.

Surah Al Anfal, Verse 24

 

Tafseer e Jilani

 

Then said Allah Subhanahu, as a call to the believers, as a reminder for them and as a teaching:

 

Ya ayyohalladina aamino: O ye who attained to faith, it is the requirement of your imaan, faith, to answer the Call of Allah and answer the call of His Rasool (peace be upon him and his family)…

 

Istajeebo lillahe: respond to Him, be obedient to what is His Command and His Order and stay away from what He forbids…

 

Wa lir-Rasool: and His Rasool (peace be upon him and his family) adopt his sunnat, practice, and his adaab, manners and his ikhlaq, etiquette.

 

Ida da’akum: When he calls you, any one of them, because the calling of the Rasool (peace be upon him and his family) is in fact the calling of Allah Al Haqq…

 

Lima yuhhyeekum: because he gives you life-giving messages from the Al Aloom Ad Dineeya, knowledges of religion and Al Ma’aaraf Al Haqeeqa, the recognitions of the realities, bearing fruits of Mukashafaat, unveilings and Mushahidaat, witnessings which had become faded for the people who were on the right path and the ones on the wrong path, both (i.e. forgotten by them both and unclear for them).

 

Nabi Kareem (salutations and greetings upon him and his family by their Lord God) was the reminder for all in the Universe. Those on the right path and those on the wrong. For both would forget again and again.

 

Ghaus Pak (ra) saying was the reason Rajab came into my focus last year. A 90 day cycle was unheard of in spirituality. 900 years of striving couldn’t ensure a result!

 

رجب شھر الزرع و شعبان شھر السقی و رمضان شھر الحصاد

و کل یحصد ما زرع و یجزی ما صنع

و من ضیع الزراعۃ ندم یوم حصادہ و احلف ظنہ مع سوء معادہ

 

Rajab is the month for sowing seeds, Sha’ban is the month for watering, and Ramadan is the month for reaping.

And all reap what they sow and will be rewarded for what they did.

And the one who wasted the (season of) planting regretted it on the day of harvest

and found it to be against what he thought would be the result.

 

Then the seeds had been about increased, never before performed, extra rituals of worship, nawafil. They were offered from the mind though, not the essence of my being, even though the intention to do them came out of a love for the Imam (as) in my heart.

 

This time I longed for my acts to be only be about adab and akhlaq, regard and manners, behaviour, character and morality.

 

Whether they were inspired by the most honoured Ahl e Bait, the family of Nabi Kareem (salutations and greetings upon them by Subhanahu), his companions or his followers who became the Friends of Allah. For there was only one standard that was in replication anyway.

 

“Glory be to Allah, whose praise should precede every writing and every speech!

 

May the blessings of Allah rest upon Muhammad, His Prophet and His Apostle, and on his family and companions, by whose guidance error is escaped!”

 

Imam Al Ghazali (ra)

 

At first I wanted my seeds to come from what I had heard were the foundational traits of Nabi Pak (salutations and greetings upon his perfection of manner by his Lord who raised him and his family such):

 

Haya – modesty.

Sakha – generosity.

Murrawwat – affection.

Tawadda’a – humility.

 

All took their root in sincerity. That sincerity of obedience and surrender was expressed in perfection by one.

 

‏قُلْ إِنِّىٓ أُمِرْتُ أَنْ أَعْبُدَ ٱللَّهَ مُخْلِصًۭا لَّهُ ٱلدِّينَ ‎

 

Say, "Indeed, I, I am commanded that I worship Allah,

being sincere to Him in the religion.

 

Surah Az Zumar, Verse 11

 

Tafseer e Jilani

 

Then said Subhanahu, Exalted is He, commanding His Habeeb (salutations and greetings be upon him and his family by His Lord and His Angels) in order to guide him and to convey to His (other) ordinary worshippers, a thing He said that is specified for wisdom, a wisdom empty of the desires of the nafs of showing-off (of the self), only and only for wishing well and perfection (for others);

 

Qul: Say O Messenger who completes Messenger-hood (peace be upon you)…

 

Inni umirtu: Indeed I have been ordered from My Lord…

 

An a’buda Allaha: that I worship Allah as is His Right to be worshipped and be obedient to Him as His Right to be obeyed…

 

Mukhlisal lahu deen: bringing sincerity into the religion and offering surrender from myself in such a way that I make both, my obedience with sincerity and my surrender with sincerity, the means of reaching Him.

 

So that I gain recognition of Him as is His Right to be recognized and He pours upon my heart the purified waters of His Tauheed, One-ness and His Karamat, His Honour.

Waters from seas sweet!

 

But then Ghaus Pak (ra) told me what the seed should be. It was a seed of tauba.

 

“Repent for your misdeeds and your inappropriate regard!

This repentance is my seed in the soil of your hearts

so that I will make the foundation of a building for you.

I will demolish the building of Shaitaan

and make a building of Allah Ar Rahman

and I will make you rejoin with your Maula and Rabb, your Master

and your Lord, Exalted is His Majesty.”

 

If I chose repentance, then the seed wouldn’t even be mine. He had promised that he would become the seed. In the soil of my own heart. Shaitaan would lose influence over me as just he did over Amir Muawia (ratu). My remorse, my regret at all times would protect me from him.

 

The watering of that seed happens in Shabaan. It is the month that Nabi Kareem (salutations and greetings upon his mercy upon us and his family’s) calls his own. So I thought that perhaps he, himself, would be the water that is poured on that seed.

 

Like rain that Subhanahu describes thus:

 

Anzalna: We sent down from the Station of Our Generosity…

Mina: from…

 

As Sama’i ma’an tahooran: the skies, rain pure, utmost in purity, highest, extreme in its purpose (of purification).

 

The month of Ramadan, Subhanahu calls His Own. Fasting is for Him. It is the only ritual for which He makes Himself the reward. Could it be His Qurb?

 

Album 41

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Continued from: www.flickr.com/photos/42093313@N00/52649997760/in/datepos...

 

The Seed of Tauba

 

أسْتَغْفِرُ اللهَ رَبي مِنْ كُلِ ذَنبٍ

وَأتُوبُ إلَيهِ

 

I ask forgiveness of my sins from Allah who is my Lord

and I turn towards Him.

 

توبوا من ذنوبكم و سوء أدبكم

هذه التوبة غرسي في أرض قلوبكم بناء أبنيه عندكم،

أنقض بناء الشيطان

و أبن بناء الرحمن

و ألحقكم بمولاكم و ربكم عزوجل

 

“Repent for your misdeeds and your inappropriate regard!

This repentance is my seed in the soil of your hearts

so that I will make the foundation of a building for you.

I will demolish the building of Shaitaan

and make a building of Allah Ar Rahman

and I will make you rejoin with your Maula and Rabb, your Master

and your Lord, Exalted is His Majesty.”

Ghaus Pak (ra)

 

Ahmed Javaid Sahib had said that identifying flaws and shortcoming of character and behaviour were essential. Just identify them, he had said. I realized why the emphasis on the exercise was heavy.

 

From that identification by the aql to make disappear ignorance of one’s own self would follow remorse. It would be inevitable. At least for the person who might reflect truthfully on how that feature of their personality had come as an obstacle between them and their Lord.

 

From that regret would be expressed tauba. The repentance would ask, insist, of forgiveness. A prayer would be uttered. A dua would save the day!

 

Only days ago I had come across one of the most powerful verses around forgiveness. Giving it was truly Allah Al Ghaffar’s Declaration of love as well as mercy. The former was for His Love (salutations and greetings upon the Mercy of the Universe by His Lord of the Universe). The latter was for his enemies. For it was offered before it was asked for!

 

First Subhanahu said He wouldn’t destroy them whilst Nabi Kareem (salutations and greetings upon Ar Rauf by Allah Ar Rauf) was amidst them even though that is what they deserved for rejecting him. A trial for them would become a trial for him. Instead then He would grant them leeway because they might seek forgiveness and so He would forgive them.

 

وَمَا كَانَ ٱللَّهُ لِیُعَذِّبَهُمۡ وَأَنتَ فِیهِمۡۚ

وَمَا كَانَ ٱللَّهُ مُعَذِّبَهُمۡ وَهُمۡ یَسۡتَغۡفِرُونَ

 

But Allah will not punish them while you (are) among them,

Allah will not punish them while they seek forgiveness.

Surah Al Anfal, Verse 33

 

Tafseer e Jilani

 

Wa ma kana Allahu li-yuaddibahum: And Allah has nothing to gain from punishing them, although they were deserving of intense punishment and an exemplary chastisement and destruction complete because of their refuting you and rejecting your Book…

 

Wa anta fi-him: whilst you are among them meaning that as long as you are among them and in their midst and in their places, then if Allah punished them, certainly it would afflict you like it would afflict them…

 

Wa: and if it became possible that We would choose you and save you in the moment of punishing them…

 

Ma kana Allahu mu’addibahum: Allah will still not punish them and will not intend to torment them and uproot them…

 

Wa hum yastaghfiroon: while they are supplicating before Him for forgiveness i.e. it is expected from them, despite their opposing imaan, faith that they might seek forgiveness in the future, unlike those nations who were destroyed before (because they would not ask for forgiveness ever).

 

It was extraordinary!

 

The Quran says that Subhanahu creates veils between Man and his heart when he is disobedient:

 

وَٱعْلَمُوٓا۟ أَنَّ ٱللَّهَ يَحُولُ بَيْنَ ٱلْمَرْءِ وَقَلْبِهِۦ

وَأَنَّهُۥٓ إِلَيْهِ تُحْشَرُونَ

 

And know that Allah comes between Man and his heart,

and that to Him you will be gathered.

Surah Al Anfal, Verse 24

 

Wa’lamo annallaha: And be certain that Allah Al Muttali’u, The Perfect Informer, who knows what is hidden in His Servants…

 

Yahoolu: diverts and creates an envelope…

 

Bayna al mar’ay: between Man, the one who has structured himself in a human skeleton, which is specific upon on the fixture of true balance…

 

Wa qalbihi: and his qalb, the Seat of Recognition within the heart, which encompasses within it Allah Al Haqq, The Truth who is Allah Al Munazza, The One Purified of all, free of being imprisoned, and Allah Al Mubri’o, The One Above Everything in being encompassed or in any limitation, (He creates between Man and his qalb) many veils.

 

So these veils and coverings always remain, hanging, between Man and his qalb, so the scent of love and closeness cannot reach him, that scent which is Al Muwaddi’, which leads towards fana, dissolution which results in baqa, everlastingness.

 

And this opening of the doors of Divine Love and Closeness is received only with ikhlas, sincerity, and tasleem, surrender and tafweed, submission and tawakkal, reliance and tabbattal, detachment and Tauheed Al Musqit, One-ness which makes drop everything extra.

 

Wa: And over all…

 

Annahu: Indeed, He…

 

Ilayhi: towards him, Subhanahu and no one else but Him, will rise the shadows in dissolution and will rise the invalid tangibles…

 

Tuhsharoon: gathered, returned like shadows return to the Creator of Shadows.

 

That was my favourite image of myself, being a shadow returning to the Creator of Shadows.

 

Each choice was like a road that had a fork in it. Even when it overtly seemed like there was no option. One path was always of obedience to the nafs and Shaitaan, the other to hear and answer the call of the one sent to teach as the guide, the warner, the witness, the bringer of glad tidings, the sun lit; Nabi Kareem, who Ghaus Pak (ra) calls Al Mazhar Al Ilahaya Az Zaati, the appearance of the Essence of The Divine.

 

He, who was Allah’s Jamaal, Beauty (Allah Al Jameel pours his greetings and salutations upon him and his family) was the only one for whom Subhanahu deliberately uses a verb (singular when the dual exists in Arabic) in the Quran so as to render them one and not two when it came to the invitation towards His Tauheed, His One-ness.

 

“Because the calling of the Rasool (peace be upon him and his family) is in fact the calling of Allah Al Haqq…”

 

‏يَٓأَيُّهَا ٱلَّذِينَ ءَامَنُوا۟ ٱسْتَجِيبُوا۟ لِلَّهِ وَلِلرَّسُولِ إِذَا دَعَاكُمْ لِمَا يُحْيِيكُمْ ‎

 

O you who believe!

Respond to Allah and His Messenger when he calls you to what gives you life.

Surah Al Anfal, Verse 24

 

Tafseer e Jilani

 

Then said Allah Subhanahu, as a call to the believers, as a reminder for them and as a teaching:

 

Ya ayyohalladina aamino: O ye who attained to faith, it is the requirement of your imaan, faith, to answer the Call of Allah and answer the call of His Rasool (peace be upon him and his family)…

 

Istajeebo lillahe: respond to Him, be obedient to what is His Command and His Order and stay away from what He forbids…

 

Wa lir-Rasool: and His Rasool (peace be upon him and his family) adopt his sunnat, practice, and his adaab, manners and his ikhlaq, etiquette.

 

Ida da’akum: When he calls you, any one of them, because the calling of the Rasool (peace be upon him and his family) is in fact the calling of Allah Al Haqq…

 

Lima yuhhyeekum: because he gives you life-giving messages from the Al Aloom Ad Dineeya, knowledges of religion and Al Ma’aaraf Al Haqeeqa, the recognitions of the realities, bearing fruits of Mukashafaat, unveilings and Mushahidaat, witnessings which had become faded for the people who were on the right path and the ones on the wrong path, both (i.e. forgotten by them both and unclear for them).

 

Nabi Kareem (salutations and greetings upon him and his family by their Lord God) was the reminder for all in the Universe. Those on the right path and those on the wrong. For both would forget again and again.

 

Ghaus Pak (ra) saying was the reason Rajab came into my focus last year. A 90 day cycle was unheard of in spirituality. 900 years of striving couldn’t ensure a result!

 

رجب شھر الزرع و شعبان شھر السقی و رمضان شھر الحصاد

و کل یحصد ما زرع و یجزی ما صنع

و من ضیع الزراعۃ ندم یوم حصادہ و احلف ظنہ مع سوء معادہ

 

Rajab is the month for sowing seeds, Sha’ban is the month for watering, and Ramadan is the month for reaping.

And all reap what they sow and will be rewarded for what they did.

And the one who wasted the (season of) planting regretted it on the day of harvest

and found it to be against what he thought would be the result.

 

Then the seeds had been about increased, never before performed, extra rituals of worship, nawafil. They were offered from the mind though, not the essence of my being, even though the intention to do them came out of a love for the Imam (as) in my heart.

 

This time I longed for my acts to be only be about adab and akhlaq, regard and manners, behaviour, character and morality.

 

Whether they were inspired by the most honoured Ahl e Bait, the family of Nabi Kareem (salutations and greetings upon them by Subhanahu), his companions or his followers who became the Friends of Allah. For there was only one standard that was in replication anyway.

 

“Glory be to Allah, whose praise should precede every writing and every speech!

 

May the blessings of Allah rest upon Muhammad, His Prophet and His Apostle, and on his family and companions, by whose guidance error is escaped!”

 

Imam Al Ghazali (ra)

 

At first I wanted my seeds to come from what I had heard were the foundational traits of Nabi Pak (salutations and greetings upon his perfection of manner by his Lord who raised him and his family such):

 

Haya – modesty.

Sakha – generosity.

Murrawwat – affection.

Tawadda’a – humility.

 

All took their root in sincerity. That sincerity of obedience and surrender was expressed in perfection by one.

 

‏قُلْ إِنِّىٓ أُمِرْتُ أَنْ أَعْبُدَ ٱللَّهَ مُخْلِصًۭا لَّهُ ٱلدِّينَ ‎

 

Say, "Indeed, I, I am commanded that I worship Allah,

being sincere to Him in the religion.

 

Surah Az Zumar, Verse 11

 

Tafseer e Jilani

 

Then said Subhanahu, Exalted is He, commanding His Habeeb (salutations and greetings be upon him and his family by His Lord and His Angels) in order to guide him and to convey to His (other) ordinary worshippers, a thing He said that is specified for wisdom, a wisdom empty of the desires of the nafs of showing-off (of the self), only and only for wishing well and perfection (for others);

 

Qul: Say O Messenger who completes Messenger-hood (peace be upon you)…

 

Inni umirtu: Indeed I have been ordered from My Lord…

 

An a’buda Allaha: that I worship Allah as is His Right to be worshipped and be obedient to Him as His Right to be obeyed…

 

Mukhlisal lahu deen: bringing sincerity into the religion and offering surrender from myself in such a way that I make both, my obedience with sincerity and my surrender with sincerity, the means of reaching Him.

 

So that I gain recognition of Him as is His Right to be recognized and He pours upon my heart the purified waters of His Tauheed, One-ness and His Karamat, His Honour.

Waters from seas sweet!

 

But then Ghaus Pak (ra) told me what the seed should be. It was a seed of tauba.

 

“Repent for your misdeeds and your inappropriate regard!

This repentance is my seed in the soil of your hearts

so that I will make the foundation of a building for you.

I will demolish the building of Shaitaan

and make a building of Allah Ar Rahman

and I will make you rejoin with your Maula and Rabb, your Master

and your Lord, Exalted is His Majesty.”

 

If I chose repentance, then the seed wouldn’t even be mine. He had promised that he would become the seed. In the soil of my own heart. Shaitaan would lose influence over me as just he did over Amir Muawia (ratu). My remorse, my regret at all times would protect me from him.

 

The watering of that seed happens in Shabaan. It is the month that Nabi Kareem (salutations and greetings upon his mercy upon us and his family’s) calls his own. So I thought that perhaps he, himself, would be the water that is poured on that seed.

 

Like rain that Subhanahu describes thus:

 

Anzalna: We sent down from the Station of Our Generosity…

Mina: from…

 

As Sama’i ma’an tahooran: the skies, rain pure, utmost in purity, highest, extreme in its purpose (of purification).

 

The month of Ramadan, Subhanahu calls His Own. Fasting is for Him. It is the only ritual for which He makes Himself the reward. Could it be His Qurb?

 

Ease-of-Use Enters the Enterprise: HubSpot Adds Powerful New Features to Marketing Hub Enterprise

With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing HubSpot companies to deliver sophisticated marketing without the usability challenges associated with legacy enterprise systems

HubSpot, a leading growth platform, revealed a set of new features in Marketing Hub Enterprise, giving growing companies something scarcely available in today’s market: powerful enterprise marketing software that is also delightfully easy to use. New revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools now available in Marketing Hub Enterprise empower companies to execute their boldest 2020 marketing plans, without the outdated user experience that comes with legacy systems.

Ease-of-Use Enters the Enterprise

Business leaders today are not realizing the full benefits of their technology investments. A major cause of this underutilization, according to Accenture, is the “enormous challenge of innovating with legacy systems.” Growing businesses cannot afford to leave any potential power untapped, and cannot expect to stay competitive in 2020 with tools that slow them down precisely at the moment they need to be moving faster. Most enterprise software users today face sluggish load times, counter-intuitive designs, unnecessarily complex processes, and all-round clunkiness, when what they need from their software is the ability to put their most innovative ideas into action, quickly.

HubSpot outranks all other enterprise marketing software providers in G2.com’s Winter 2020 Grid Report for Marketing Automation, and is today offering growing businesses a modern enterprise solution that allows them to take full advantage of the powerful tools at their disposal.

“Marketing teams today use only a fraction of the potential power available in their tech stacks,” said Nicholas Holland, General Manager, Marketing Hub at HubSpot. “The cause of this? Horribly outdated software systems that marketers avoid using whenever they can. I’m delighted that with this upgraded version of Marketing Hub Enterprise, we’re able to offer marketing and operations leaders an enterprise solution that their teams will actually enjoy using one that prioritizes power, flexibility, and usability, and makes it easy for their best people to do their best work. We’ve seen rapidly scaling organizations like Travelopia, Trello, and Adaptive Insights do incredible things with Marketing Hub Enterprise, and I’m excited to see what our other customers can achieve with the new features we’re launching today.”

Read More: BlackBerry Collaborating with AWS to Demonstrate Safe, Secure, and Intelligent Connected Vehicle Software Platform for In-Vehicle Applications

Sophisticated Marketing Made Easy

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools. In addition to these powerful new features, HubSpot is providing expanded capacity for users.

With revenue attribution reporting in HubSpot, marketers can see exactly which touchpoints and channels drive the most value for their company, giving them the ability to make smart investments by channel and campaign. This usually complex task is made delightfully easy thanks to HubSpot’s user-friendly interface and design.

Marketing Hub Enterprise now also includes:

  • AI-powered A/B testing, enabling marketers to optimize performance with artificial intelligence. Users can create up to five variations of a page and instruct HubSpot to send more traffic to the best-performing versions, making complex conversion path optimization quick and easy.
  • Partitioning [beta], giving marketers the ability to separate assets by team and stay organized across multiple functions. This solves a common challenge for rapidly growing global marketing teams.
  • Account-based marketing [beta], providing marketers with the tools they need to launch ABM campaigns in minutes, not months. Users can take advantage of easy-to-use templates, company scoring, and out-of-the-box reports to identify target accounts, deliver relevant content, and measure impact.
  • Increased limits on workflows, lists, and more, giving HubSpot users more room to grow.

“Trello is the visual project management tool for teams who want to get work done without unnecessary complexities,” said Leah Ryder, Brand & Content Marketing Lead at Trello. “We love how easy HubSpot makes it for our marketing team to deliver relevant content to our users and get reliable insights into what’s resonating. When we first started using Marketing Hub Enterprise, we were pleased by how straightforward the tools were to use — particularly SEO planning and the ability to track CTAs across multiple languages in our global campaigns. We’re delighted to see HubSpot continuing to add powerful new capabilities that will help Trello continue to grow towards our 100 million user goal in 2020 and beyond.”

“monday.com is the work operating system of choice by more than 100,000 organizations worldwide,” said Oren Ezra, Head of Enterprise Marketing at monday.com. “HubSpot is a key foundation of our massive scale, enabling us to nurture our customers and prospects with great content that’s segmented by, and personalized to, industry and persona. We implemented HubSpot in less than three months and have already seen our enterprise sales funnel accelerate throughout the customer lifecycle.”

Read More: Baker Hughes, C3.ai, and Microsoft Announce Alliance to Accelerate Digital Transformation of the Energy Industry

Drive Growth by Delighting Customers

88% of customer service professionals agree that customer expectations are higher now than they were in the past. Companies that quickly understand — and adapt to — these expectations are the ones most likely to succeed. To do this, they need software solutions that give them accurate insights into customer behavior and the ability to easily turn these insights into delightful customer experiences.

With the new features launched today, HubSpot gives users a complete view of the customer through an all-in-one connected platform, along with a suite of easy-to-use tools that allows them to adapt to their customers’ expectations, not their system’s limitations. This helps companies remove friction for their customers, deliver delightful experiences, and grow better.

Read More: How AR and VR are Changing the Real Estate Industry

AIT News Desk is a trained group of web journalists and reporters who collect news from all over the technology landscape. The technical space includes advanced technologies related to AI, ML, ITops, Cloud Security, Privacy and Security, Cyberthreat intelligence, Space, Big data and Analytics, Blockchain and Crypto.
To connect, please write to AiT Analyst at [email protected].

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