Dominos Pizza Nilüfer

dominos pizza nilüfer

Интернет-магазин дверной фурнитуры - ПРО-ЛОКС

Основная задача нашей компании – создание высокоэффективных решений в сфере систем запирания. Мы занимаемся созданием технологичных и высоконадежных решений для комплексной безопасности Вашего объекта по лучшим мировым стандартам от ведущих производителей с мировым именем: для квартиры или загородного дома, крупного завода или сети магазинов, офиса компании или бизнес-центра, отеля, мини-отеля или гостиничной сети. Наши специалисты всегда готовы создать системы запирания, максимально адаптированные для условий применения конкретного заказчика.

У нас вы можете приобрести:

Системы запирания (замки, дверная фурнитура)
Системы контроля и управления доступом
Дверная автоматика для распашных и раздвижных дверей
Современные системы видеонаблюдения
Системы беспроводной охранно-пожарной сигнализации
Домофония и системы управления "умный дом"
Умные системы управления ключевым хозяйством
Интеллектуальные системы хранения

Наши офисы и филиалы:

г. Москва, ул. Карьер, д. 2А, стр. 1, офис 226 (БЦ КАРЬЕР);
Филиал г. Ростов-на-Дону;
Филиал г. Санкт-Петербург.

Доставка по всей России.

В числе наших партнеров мировые производители систем запирания и безопасности:

ABLOY
ABLOY защищает людей, их имущество, бизнес операции на земле, в море и в воздухе - при любых обстоятельствах. Решения созданные для индивидуальных нужд, начиная с запиран...

ASSA ABLOY
ASSA ABLOY- мировой лидер в производстве систем дверного открытия, ориентированный на удовлетворение нужд конечного потребителя в безопасности и комфорте....

Dahua Technology
Dahua Technology является ведущим мировым поставщиком передовых решений в сфере видеонаблюдения....

Ditec Entrematic
На рынке автоматических приводов и систем управления для различных ворот промышленного и бытового назначения компания работает уже свыше 40-ка лет...

dormakaba
01 июля 2016 года компания, производящая дверные доводчики, электронные замки, фурнитуру, мобильные стены и автоматические двери, Dorma и компания, выпускающая электронные замки и турникеты, Kaba объединились в компанию dormakaba. ...

TRAKA ASSA ABLOY
Одна из первых в мире электронных систем управления ключами была разработана в 1990 году компанией Traka. В настоящее время компания считается мировым лидером в разработк...

Sigur
С 2006 года Sigur является профессиональным инструментом для построения систем безопасности любого масштаба и сложности, входит в число крупнейших производителей СКУД в России...

BioSmart
BioSmart - биометрические системы контроля и управления доступом...

Samsung SDS
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McDonalds Presentation

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants. McDonalds primarily sells burgers, happy meals, french fries, breakfast items, soft drinks and shakes. McDonald's in India is a Joint-Venture (JV) partnership run by Indians. one with Connaught Plaza Restaurants Pvt. Ltd. and another with Hard Castle Restaurants Pvt. Ltd. McDonald's has a network of over 169 restaurants across the country, with its first restaurant launch way back in 1996.

Why McDonalds is CustomerOriented?

Half a million customers visit McDonald's restaurants in India every day. India is the first country in the world where McDonald's does not offer any beef or pork items

special offers like Happy meals and also provide its premises for Birthday parties.

USP - Quality, Service, and Cleanliness & Value for money products.

Mcdelivery 66 000 666 Home delivery number Drive Thru place an order on first counter, collect order from second counter and race off VIP Drive Thru Their Mascot Ronald Mcdonald (Chief Happiness Officer) is also an example that makes it customer catering.

STP (Segmentation)
McDonalds market segmented on the basis of Demographic Factors; On the basis of income level

Urban market as a profitable segment Target people with high income levels On the basis of Age

kids (below 12 years) Teenagers (13-18 years) Youngsters (18-30 years)

Targeting
Products like McVeggie, McChicken, Mcspicy young population between 14-20 looking for tasty and quick to serve food. Value & Happy meals - Families and friends looking to spend time quality time with quality food.
Taget Segment
Teenager Urban Consumer Family with Children

McDonalds for them?

Place for hangout with friends with food at affordable prices
Great Taste, Quality Service with variety of choices. A treat for Children, a fun place to be with children with tasty food, happy meals with Toys.

Positioning
McDonalds has always focused on the younger generation & family to strengthn its Brand.

Wants to convey that their product is of really good taste and better quality Focus on Price structure to covey economical, affordable prices & amiable environment. McDonalds mein hai kuch baat I M LOVING IT ,Har Chotti Khushi Ka Celebration -taglines to attract customers. Local Vegetarian Menu: In India, McDonalds No pork or beef-based products. Menu more than 50 per cent vegetarian.

4P's - Product

Burgers (Veg and Non Veg) - McVeggie, McChicken, Mac Aloo Tikki Happy Meals Veg Pizza McPuff, McVeggie Meal, McChicken Meal (with Toys) Spicy Delights McSpicy Chicken, Big Spicy Chicken Wrap Happy Price Menu - Potato Wedges, Coke Float, salad sandwich Beverages Caf Mocha, Cold Coffee, Hot Chocolate, Tea and Coke Deserts Mcswirl, Soft Serve, Mcshake

Price

McDonalds followed Market Penetrating Strategy - capture huge market share with its low Priced, value menu & tasty Products. Veg burgers are between Rs25 to Rs48(approx.) Non veg Rs35, Paneer Salsa Wrap is at Rs45-50 price. French fries priced at Rs40, Rs35 potato wedges. Survey - 50 people out of 100 find McDonalds products economically priced with 45 going with Moderate priced and very few (5) judged it to be Expensive.

Location & Distribution

McDonald's has a network of over 169 restaurants outlets in India

Mcdelivery 66 000 666 Drive Thru

McDonalds is always right around the corner Excellent supply chain & distribution system. Contacts with local suppliers, distributors specialised nursery, agricultural experts, precooling room, cold room for handling, and refrigerated truck for transportation.

Promotion Strategy

Introducing New Products, Maintain the McDonalds brand Make consumer aware of Economic Prices

Their Chief Happiness officer Ronald McDonald.

Taglines like You deserve a break today, so get up and get away to McDonalds, Aap Ke zamane main, Baap ke zamane ke Daam & Im Loving it.

SWOT Analysis
STRENGTHS:

Strong brand worlds leading food service retailer, 169 Stores in India strengthens on its food safety, hygiene and quality standards. Supply chain Excellent supply chain & distribution system.Tie up with local suppliers and distributors. Customer thinking Low depth and width of the product Products almost same in nature.

WEAKNESSES:

OPPORTUNITIES: Entry into breakfast category

McDonalds has an opportunity to launch Morning Meals (Breakfast). Enter into the breakfast culture in India. Entry into small states and towns small cities and towns such as Uttar Pradesh (UP), Bihar, some southern areas of India. High competition existing in the market Competition from Dominos Pizza, Papa Johns, Nirulas and KFC. Changing customer lifestyle and taste

THREATS:

Competition

KFC still not able to establish fully, seen as a chicken only restaurant. McDonalds is placed well - Appeal to the majority of the Indian population. McDonalds has a wider variety of products starting from as low as Rs25, while KFC is priced higher. McDonalds non-veg variety compared to KFC 169 restaurants in India while KFC has presence only in limited areas especially the metro cities.

Conclusion

Not a burger company serving people, a people company serving burgers. Respect for Indian culture, menu based on taste and Preference of the customer. Quality, Service, and Cleanliness & Value for money products Rating of 4/5 (survey) on customer serive. Good mix of 4P's for effective marketing.

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Dominos Pizza Nilüfer

Интернет-магазин дверной фурнитуры - ПРО-ЛОКС

У нас вы можете приобрести:

ABLOY

ASSA ABLOY

Dahua Technology

Ditec Entrematic

dormakaba

TRAKA ASSA ABLOY

Sigur

BioSmart

Samsung SDS

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