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Come and see for your self the awe-inspiring landscapes and natural wonders of Iceland with our top 10 reasons why you should visit this unique country. Known as the Land of Ice and Fire, Iceland offers a once in a lifetime experience with its glaciers, volcanoes, geysers, and hot springs. The country&#;s diverse and rugged terrain is perfect for outdoor enthusiasts, with opportunities for hiking, skiing, and sightseeing. Iceland is also home to a rich cultural heritage, with traditional villages, museums, and festivals that showcase the country&#;s history and customs. Whether you&#;re a nature lover, an adventure seeker, or simply looking for a change of scenery, Iceland has something to offer everyone.

Experience the Magic of Iceland&#;s Aurora Borealis

Immerse yourself in the breathtaking beauty of Iceland&#;s aurora borealis. These celestial lights, also known as the northern lights, are a truly awe-inspiring sight to behold. They can be seen year-round, but are best viewed on clear and dark nights. If you want to catch a glimpse of the mesmerizing green hues of the aurora, plan your visit between September and early April, when the lights are most active from 8 p.m. to 2 a.m. Trust us, it&#;s an experience you won&#;t want to miss. So why wait? Start planning your trip to Iceland today and witness one of the world&#;s most incredible natural wonders for yourself

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When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet.

A great deal of consumers are also incredibly skeptical of Machine Learning,Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with businesses that utilize AI &#; even though 84% of us use AI-based devices and services frequently, such as Siri and Google Home.

Source

However, when it comes to Marketing Technology, many recent innovations are placing the power back in the customers’ hands – not the other way around. And it is not just because technology is increasing convenience; MarTech is making the consumer more powerful than ever before &#; and businesses need to understand why and what this means for their strategies.

Let’s discuss.

Removing False Reviews

Customer reviews are an important and influential type of content over consumer behavior, but many customers are aware of the fact that businesses will publish fake reviews to improve their ratings. In fact, one study found that 89% of consumers spotted fake online reviews in

Source

However, thanks to AI technology, this number has been steadily decreasing – making the internet a little bit more trustworthy for consumers. MarTech like Natural Language Processing and AI-powered review systems are able to spot spam reviews and also prevent companies from publishing their own fake assessments. This allows customers to get a more accurate depiction of the business before they buy – and it can help companies, too.

For example, Laguna Pearl partnered with Trustpilot to screen fraudulent reviews and provide customers with trustworthy ratings. The online jewelry retailer also published these verified reviews directly onto their product pages, which resulted in a % decrease in cart abandonment.

Source

Marketers for Laguna Pearl cite this as a direct result from using these reviews because it made customers more trusting when it came to purchasing items &#; like luxury goods online.

These type of review systems give customers even more power because they are able to rely on the opinion of other consumers (whom they consider trustworthy) rather than just blindly believing what a business says about themselves.

Read More: Artificial Intelligence in Restaurant Business

Incredible Personalization for All Experiences

Personalization has gone beyond just a name in the email subject line. 80% of marketers are now using AI for hyper-personalization in some capacity, such as Product recommendations, special promotions, and, most commonly, hyper-targeted advertising.

Personalization is important to consumers, too. 90% of customers said that personalization appealed to them, and 80% were more likely to buy from a company that offered a tailored experience. This level of hyper-personalization puts customers in the driver’s seat of the CX because they are finally able to tell businesses exactly what they want.

For instance, businesses like Stitch Fix and Trunk Club created custom-curated clothing shipments based on each customer’s preferences and style. Customers then choose which pieces they like, which means that their next order will be even more personalized.

Source

Some brands are also allowing consumers to take control over the type of data that is shared for these personalized experiences &#; like Cutter & Buck does with their opt-out message on their home page. This again gives consumers the power to control what type of personalization they receive by sharing only as much data as they prefer.

Source

Control Over Customer Service

One major shift in customer service is towards self-help rather than human assistance. 67% of customers stated that they preferred to use self-service online over speaking to a representative, and 40% only reached out when it was their last resort for an issue.

Services like chatbots are becoming far more commonplace in the e-commerce space, which allows consumers to reach out easily for assistance &#; without having to wait around for a response. This is far more convenient for customers, but it also gives businesses yet another opportunity to personalize the experience with salesbots who “learn” the customer’s behavior and preferences, then sends product recommendations during the interactions.

Source

The days of waiting for hours on hold for the next available representative are gone. Technology now allows customers to have multiple options when reaching out to customer service, so they are able to receive assistance in whatever method is most convenient for them.

Read More: How AI and Automation Are Joining Forces to Transform ITSM

Interactions with IoT

IoT has exploded in popularity among consumers over the past few years as more customers are purchasing wearable devices &#; like smartwatches or installing Virtual Assistants like Alexa into their homes.

This once again gives consumers the power to tell businesses how to best customize the CX based on concrete data about their behavior and preferences. IoT allows brands to truly learn more about each customer based on their behavior, such as the music they listen to, the movies/shows they like, and what products they purchase.

For example, FitBit used customer data that was gathered from their wearable devices to personalize ads that customers saw based on health data &#; like their activity levels, workout preferences, and even their sleep quality. While the company did receive some backlash for privacy violations, it offers us a glimpse into the future of hyper-personalization through IOT.

Source

One way that consumers can use IoT to their advantage is by utilizing AI tools to improve their experiences. For example, customers can instantly place orders on Amazon through their Alexa device. Further, by sharing data through IoT devices, they can expect better future interactions as their experiences are tailored based on their behavioral data.

Conclusion

MarTech is only going to become more prevalent and sophisticated as we approach the next decade, but consumers need to understand that there is truly nothing to fear. Technology is here to make the CX even better as it gives consumers more power.

Now, it is up to businesses utilizing AI, IoT, and other MarTech to show their customers the benefits of using it to optimize their interactions and experiences.

Read More: Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready

Acceso a la información

Los ciudadanos informados pueden tomar decisiones informadas, por ejemplo, cuando van a las urnas. Solo cuando los ciudadanos sepan cómo son gobernados, podrán hacer que sus gobiernos rindan cuentas por sus decisiones y acciones. La información es poder. Por tanto, el acceso universal a la misma es una piedra angular de sociedades del conocimiento saludables e inclusivas.

El acceso universal a la información significa que toda persona tiene derecho a buscar, recibir y difundir información. Este derecho es parte integral del derecho a la libertad de expresión. Los medios de comunicación juegan un papel crucial en informar al público sobre temas de interés, pero también se basan en la capacidad de buscar y recibir información. Por tanto, el derecho al acceso universal a la información también está ligado al derecho a la libertad de prensa.

Antecedentes

El 17 de noviembre de , la Organización de las Naciones Unidas para la Educación, la Ciencia y la Cultura (UNESCO) declaró el 28 de septiembre como Día Internacional del Acceso Universal a la Información. Teniendo en cuenta que varias organizaciones de la sociedad civil y organismos gubernamentales en el mundo han adoptado y celebran actualmente este Día Internacional, la Asamblea General de la ONU también adoptó el 28 de septiembre de como Día Internacional para el Acceso Universal a la Información.

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